MedPal CNN ☀️
Medpal CNN
MedPal CNN is an app that aims to educate doctors, medical students and parents about the benefits of pediatric palliative care. The creators of the app hope to reach people in rural areas where wifi and cellphone service may be limited and users may have easier access to a cellphone rather than a computer. For my role on the project I acted as the Information Architect, collaborating with the graphic designer and web designer to ensure that when we design that we would focus on the user first.
Service Provided: Web Design, Logo Redesign, Videography, Photography, Graphic design
Role: Information Architect/UX Lead
Team: Project Manager, Videographer, Graphic Designer, Web Designer, Translator
Project Scale: October 2018-Ongoing
Technology Used: Illustrator, HTML, CSS, User Research, Prototyping, Card sorting
As Interactive Lead, my responsibilities were:
Providing positive user experience by planning. designing information structure for sites and applications
Focusing on the target audience
Focusing on the technologies that are used to create the site/s
Working with Project Manager, design lead, production lead on actual information on the site/s
Organizing information, design strategies from usability testing on how users interact with a site and with social media element
Create user personas for the three top demographics and assisting with a 3 month social media plan along with the Project manager
The Process
Research:
Market: Discovered common features of other promotional websites to consider using, and opportunities to be present the work in the clear format.
Card Sort: Helped developed logical categories and subcategories to organize destinations
Surveys and Interviews: The website needs to advertise itself, and drive traffic towards the app as well as being mobile first designed. Most people are going to be viewing the website on their phones so a simpler Wordpress site that is responsive is the optimal choice. On top of creating a website I also lead user testing on the application for the users examining users’ impressions of MedPal CNN, their engagement levels, frustration points, satisfaction in regard to ease of use as well as users recognition of the iconography.
Method:
Who: Tested 14 participants between 25-45 years old who have various knowledge in the medical arena, and have not used MedPal CNN. Participants were asked to complete a screening questionnaire to ensure they met the above stated criteria. Participants were given 10 different scenarios and tasks that guided them through the app unbiasedly. Testing sessions lasted approximately 30 minutes each. Before starting the testing session, each participant was provided a Consent Form. Each participant was guided through the various tasks outlined in the accordance to the Task Script and were provided with a questionnaire and open ended questions after each task.
Synthesize
Personas
From there I created 3 user personas along with a user report that was provided to our client before we left Ecuador. There were a couple of consistent qualitative and quantitative areas for improvement including the need for more simplified tutorial navigation, identifiable iconography, consistent behavior when entering different screens, back end coding that was in the front end and a user-friendly simplistic layout.
Define
Design
Challenges
Throughout our project we ran into quite a few road blocks. For instance, we lost audio. When we lost audio, I took it upon myself to work with the video team to create a way for the videos to get the message across without the areas of missing audio.One of the major challenges that I had was trying to do research with users that not only spoke another language but also were miles away in Ecuador. This resulted in me having to have meetings with both translator and users at the same time. Not only did I receive plenty of feedback doing this but also my Spanish also improved a bit. Another challenge was that MedPalCNN.org was created from scratch, so all of the content had to be generated by myself or my teammates.
The Result
Next Steps
UI design needs to be reformatted to be even more simpler for a more enjoyable user experience. The client needs to take the data collected from the user feedback acquired to then develop a more user friendly application and to retain more users.