Background:
Migraine Monitor is an application that allows individuals, suffering from migraines, to track their triggers and treatments, record their symptoms and connect anonymously with other migraine patients. Users also have the ability to allow their doctors to monitor their migraine care through an online dashboard. Our client was looking to: gain a better understanding of the application’s journey from the app store to installation, determine how to improve engagement levels and keep dropout rates low, and examine the ease of use of the application.
Me and four other UX Designers worked within a tight deadline to meet clients objectives. We examined users’ impressions of Migraine Monitor (MM) within the app store as compared to Migraine Buddy (MM’s biggest competitor), their engagement levels, frustration points, satisfaction in regard to ease of use as well as users recognition of the iconography.
My Role: UX Designer
Contributions: Documentation, UI designs and research
Tools: Figma, Sketch, Illustrator
Research:
The average age of health tracking application users to be between 20-50 years old, the majority of migraine sufferers to be female, and common activities for females in that age bracket to be yoga, jogging, or related social activities. We met with our client and discussed their goals for this project. We determined their target audience and perceived issues with Migraine Monitor. We then created a user persona based on our clients’ target audience. We examined the current application and conducted a user test to determine user baseline data.
Method:
Who: Tested four participants between 20-25 years old who experience migraines at least once every few months, and have not used Migraine Monitor or Migraine Buddy. Participants were asked to complete a screening questionnaire to ensure they met the above stated criteria.
What: Participants were given six different scenarios and tasks that guided them through the app unbiasedly. Testing sessions lasted approximately 40 minutes each. Before starting the testing session, each participant was provided a Consent Form. Each participant was guided through the various tasks outlined in the according to the Task Script and were provided with a questionnaire and open ended questions after each task.
How: Gathered data using the screen capture feature on the iPhone X along with recording subjects through audio and video recording via external Canon 7D Mark II.
Following this we captured behaviors, feelings of participants after they completed each task in a task-end questionnaire. We gathered both qualitative and quantitative data to capture a breadth of results such as: users’ feelings, motivations, measurements of satisfaction and frustration, initial reactions, and task completion time.
Recommendations:
We found areas for improvement including the need for more prominent app store presence, simplified tutorial navigation, succinct iconography, consistent behavior when entering migraine information, and a user-friendly detailed summary page. Based on these recommendations, me and the ux designers created sketches for our redesign solutions.
Recommendation # 1-Login Screen: Ensure that password credentials are clearly stated and there is a show/hide option. This will help to minimize errors while password is typed.
Recommendation # 2-Home Screen: Add Recent Headache Summary button as this will give quick access to the most recent headache report. Also, remove icons from hamburger menu to improve user experience.
Recommendation # 3-My Profile Screen: Add visual hierarchy and space so that text stands out.
I then transformed these sketches into digital wireframes, which were then presented to our client in our final report presentation.